Customers
The Customers section shows every person who arrived via an affiliate link — from their first click through to any purchases they made.
What the Customers page shows
Navigate to Customers in the sidebar. Each row represents a unique customer who was attributed to an affiliate. The table shows:
- Customer — email or anonymized ID
- Attributed affiliate — which partner referred this customer
- Type — whether the customer is a Lead (signed up) or Conversion (paid)
- Revenue — total amount paid by this customer
- Date — when the first tracked event occurred
Lead vs Conversion
Lead
A customer who signed up or started a trial via an affiliate link, but has not yet made a purchase. They are in the funnel but haven't converted.
Conversion
A customer who completed a purchase. The sale is attributed to the affiliate, and a commission was created.
Filtering customers
By type
Show only Leads or only Conversions.
By affiliate
Filter to see all customers attributed to a specific affiliate.
By date range
Narrow down to customers acquired in a specific period.
By revenue
Filter customers by how much they've spent.
Data privacy
If a customer requests account deletion under GDPR, their personally identifiable information (email, name) is removed from AFFY. Their record still appears in the Customers list but is anonymized — the revenue attribution and commission history are preserved for financial auditing purposes.